International Marketing Review

ISSN: 0265-1335

Online from: 1983

Subject Area: Marketing

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Volume 30 issue 4 - Latest Issue

Published: 2013

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Article Id:	Article Information:
17087811	Emerging Perspectives in Qualitative Research in International Marketing. Stephanie Slater, Constantine Andriopoulos Please login [ PDF (230kb) ]
17087836	A Qualitative Approach to Understanding Brand Image in an International Context: insights from Croatia and Serbia Ružica Butigan, Jelena Filipovic, Matthew Gorton, Galjina Ognjanov, Žaklina Stojanovic, John White Article type: Research paper Please login [ PDF (722kb) ]
17087796	A qualitative enquiry into the appropriation of mobile telephony at the Bottom of the Pyramid Bidit Lal Dey, Ben Binsardi, Renee Prendergast, Mike Saren Article type: Research paper Please login [ PDF (1080kb) ]
17087842	Drivers of information sharing and export performance in the Jordanian agri-food export supply chain: A qualitative study Luai Jraisat, Manto Gotsi, Michael Bourlakis Article type: Research paper Please login [ PDF (772kb) ]
17087834	The influence of intra-national cultural heterogeneity on product standardisation and adaptation: a qualitative study Konstantinos Poulis, Efthimios Poulis Article type: Research paper Please login [ PDF (1192kb) ]
17087853	Exploring the landscape of qualitative research in international marketing: Two decades of IMR Constantine Andriopoulos, Stephanie Slater Article type: General review Please login [ PDF (945kb) ]

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