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Home > Asia Pacific Journal of Marketing and Logistics > Table of contents:Volume 21 issue 1
Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Online from: 1989
Subject Area: Marketing
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Table of contents:
Volume 21 issue 1
Published: 2009, Start page: p7Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1764916 | The effects of clustered data on standard error estimates in covariance structure analysis: A field data application Andrea Vocino (pp. 7 - 18) Keywords: Modelling, Samples, Structural analysis, Surveys Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (112kb) ] | Reprints & permissions |
| 1764917 | The development of market orientation: a consideration of institutional influence in China Nir Kshetri (pp. 19 - 40) Keywords: Capitalist systems, China, Influence, Market orientation Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (157kb) ] | Reprints & permissions |
| 1764918 | Cross-national invariance of the effect of personal collectivistic orientation on brand loyalty and equity: The United States versus South Korean consumers Boonghee Yoo (pp. 41 - 57) Keywords: Brand equity, Brand loyalty, Collectivism, Culture, South Korea, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (474kb) ] | Reprints & permissions |
| 1764919 | Cross-cultural analysis of gender roles: Indian and US advertisements Durriya H.Z. Khairullah, Zahid Y. Khairullah (pp. 58 - 75) Keywords: Advertising, Cross-cultural studies, Gender, India, Magazines, Role play, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (129kb) ] | Reprints & permissions |
| 1764920 | Regulation of soft issues in advertising in Confucian societies: a comparative examination Zhihong Gao, Joe H. Kim (pp. 76 - 92) Keywords: Advertising standards, Confucianism, East Asia, Social factors Article type: General review Please login | Abstract & purchase [ HTML & PDF (120kb) ] | Reprints & permissions |
| 1764921 | Analysis of a customer satisfaction survey using Rough Sets theory: A manufacturing case in Taiwan Wei-Shing Chen (pp. 93 - 105) Keywords: Customer satisfaction, Manufacturing industries, Taiwan Article type: Case study Please login | Abstract & purchase [ HTML & PDF (829kb) ] | Reprints & permissions |
| 1764922 | An application of integrating SERVQUAL and Kano's model into QFD for logistics services: A case study from Turkey Birdogan Baki, Cigdem Sahin Basfirinci, Ilker Murat AR, Zuhal Cilingir (pp. 106 - 126) Keywords: Logistics data processing, Modelling, Quality function deployment, Service quality assurance, SERVQUAL, Turkey Article type: Case study Please login | Abstract & purchase [ HTML & PDF (653kb) ] | Reprints & permissions |
| 1764923 | Would Indian consumers move from kirana stores to organized retailers when shopping for groceries? Paromita Goswami, Mridula S. Mishra (pp. 127 - 143) Keywords: Consumer behaviour, Customer loyalty, India, Retailers, Shopping Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (132kb) ] | Reprints & permissions |
| 1764924 | Why do customers utilize the internet as a retailing platform?: A view from consumer perceived value Julian Ming-Sung Cheng, Edward Shih-Tse Wang, Julia Ying-Chao Lin, Shiri D. Vivek (pp. 144 - 160) Keywords: Consumer behaviour, Distribution channels and markets, Electronic commerce, Internet, Taiwan Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (223kb) ] | Reprints & permissions |
| 1764925 | Selecting key capabilities of TV-shopping companies applying analytic network process Sen-Kuei Liao, Kuei-Lun Chang (pp. 161 - 173) Keywords: Balanced scorecard, Electronic commerce, Taiwan, Television Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (342kb) ] | Reprints & permissions |
| 1764926 | The influence of core-brand attitude and consumer perception on purchase intention towards extended product Shwu-Ing Wu, Chen-Lien Lo (pp. 174 - 194) Keywords: Brand awareness, Brand extensions, Consumer behaviour, Purchasing, Taiwan Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (451kb) ] | Reprints & permissions |
| 1764927 | Tasting quality: the roles of intrinsic and extrinsic cues Roberta Veale, Pascale Quester (pp. 195 - 207) Keywords: Australia, Country of origin, Food testing, Price positioning, Quality Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (122kb) ] | Reprints & permissions |
Editorial
| Article Id: | Article Information: |
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| 1764928 | Editorial Ian Phau Abstract | View HTML |
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