ISSN: 1355-5855
Online from: 1989
Subject Area: Marketing
Content: Latest Issue |
Latest Issue RSS | Previous Issues
Options: To add Favourites and Table of Contents Alerts please take a Emerald profile
| Article Id: | Article Information: |
|---|---|
| 1816709 | Selecting techniques for use in an internet survey James B. Wiley, Vallen Han, Gerald Albaum, Peter Thirkell (pp. 455 - 474) Keywords: Data collection, Internet, Market surveys, New Zealand, Online operations Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (285kb) ] | Reprints & permissions |
| 1816710 | Perceptions of countries based on personality traits: a study in China Alain d'Astous, Dong Li (pp. 475 - 488) Keywords: China, Country of origin, Individual perception, National cultures, Personality Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (117kb) ] | Reprints & permissions |
| 1816711 | Exploratory evaluation of potential and current consumers of organic cotton in Hawaii Shu-Hwa Lin (pp. 489 - 506) Keywords: Consumer behaviour, Cotton, Ecology, Natural products, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (607kb) ] | Reprints & permissions |
| 1816712 | The effects of positive and negative ad-evoked associations on brand attitude Sandra Praxmarer, Heribert Gierl (pp. 507 - 520) Keywords: Advertising, Brands, Cognition, Consumer behaviour, Memory, Nostalgia Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (369kb) ] | Reprints & permissions |
| 1816713 | Food risk and knowledge in the satisfaction-repurchase loyalty relationship Ho Huy Tuu, Svein Ottar Olsen (pp. 521 - 536) Keywords: Consumer behaviour, Consumer risk, Customer loyalty, Customer satisfaction, Fish (food), Vietnam Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (338kb) ] | Reprints & permissions |
| 1816714 | Development of retailers' own label products in Taiwan Amelia Yuen Shan Au-Yeung, Jessica Lu (pp. 540 - 554) Keywords: Generics, Labelling, Product management, Retailers, Taiwan Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (100kb) ] | Reprints & permissions |
| 1816715 | An empirical model of international student satisfaction Rodney Arambewela, John Hall (pp. 555 - 569) Keywords: Australia, Customer satisfaction, Individual perception, Overseas students, Postgraduates Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (267kb) ] | Reprints & permissions |
| 1816716 | The impact of market orientation and corporate social responsibility on firm performance: Evidence from China Riliang Qu (pp. 570 - 582) Keywords: Business performance, China, Corporate social responsibility, Market orientation Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (141kb) ] | Reprints & permissions |
| Article Id: | Article Information: |
|---|---|
| 1816718 | Furthering marketing knowledge with relevance to the Asia Pacific Charles C. Cui and John Cadogan Editorial |
| 1816717 | Editorial Ian Phau |