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Journal cover: Asia Pacific Journal of Marketing and Logistics

Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

Online from: 1989

Subject Area: Marketing

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Table of contents:
Volume 21 issue 4

Published: 2009, Start page: p455

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Articles
Article Id: Article Information:
1816709 Selecting techniques for use in an internet survey
James B. Wiley, Vallen Han, Gerald Albaum, Peter Thirkell (pp. 455 - 474)
Keywords: Data collection, Internet, Market surveys, New Zealand, Online operations
Article type: Research paper
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1816710 Perceptions of countries based on personality traits: a study in China
Alain d'Astous, Dong Li (pp. 475 - 488)
Keywords: China, Country of origin, Individual perception, National cultures, Personality
Article type: Research paper
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1816711 Exploratory evaluation of potential and current consumers of organic cotton in Hawaii
Shu-Hwa Lin (pp. 489 - 506)
Keywords: Consumer behaviour, Cotton, Ecology, Natural products, United States of America
Article type: Research paper
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1816712 The effects of positive and negative ad-evoked associations on brand attitude
Sandra Praxmarer, Heribert Gierl (pp. 507 - 520)
Keywords: Advertising, Brands, Cognition, Consumer behaviour, Memory, Nostalgia
Article type: Research paper
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1816713 Food risk and knowledge in the satisfaction-repurchase loyalty relationship
Ho Huy Tuu, Svein Ottar Olsen (pp. 521 - 536)
Keywords: Consumer behaviour, Consumer risk, Customer loyalty, Customer satisfaction, Fish (food), Vietnam
Article type: Research paper
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1816714 Development of retailers' own label products in Taiwan
Amelia Yuen Shan Au-Yeung, Jessica Lu (pp. 540 - 554)
Keywords: Generics, Labelling, Product management, Retailers, Taiwan
Article type: Research paper
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1816715 An empirical model of international student satisfaction
Rodney Arambewela, John Hall (pp. 555 - 569)
Keywords: Australia, Customer satisfaction, Individual perception, Overseas students, Postgraduates
Article type: Research paper
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1816716 The impact of market orientation and corporate social responsibility on firm performance: Evidence from China
Riliang Qu (pp. 570 - 582)
Keywords: Business performance, China, Corporate social responsibility, Market orientation
Article type: Research paper
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Guest editorial

Article Id: Article Information:
1816718 Furthering marketing knowledge with relevance to the Asia Pacific
Charles C. Cui and John Cadogan
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Editorial

1816717 Editorial
Ian Phau
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