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Home > Asia Pacific Journal of Marketing and Logistics > Table of contents:Volume 24 issue 3
Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Online from: 1989
Subject Area: Marketing
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Table of contents:
Volume 24 issue 3
Published: 2012, Start page: p351Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
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| 17036927 | Acculturation of local new product development team members in MNC subsidiaries in Thailand Chonlatis Darawong, Barbara Igel (pp. 351 - 371) Keywords: Acculturation, Multinational companies, New product development, Performance management, Thailand Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (120kb) ] | Reprints & permissions |
| 17036928 | Managing strategic business relationships in retail operations: evidence from China Wantao Yu, Ramakrishnan Ramanathan (pp. 372 - 393) Keywords: Business relationships, China, Performance management, Retail operations strategy, Retailing, Stakeholder theory, Strategic management Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (144kb) ] | Reprints & permissions |
| 17036929 | Creating consumer-based brand equity for young Iranian consumers via country of origin sub-components effects Hadi Moradi, Azim Zarei (pp. 394 - 413) Keywords: Brand awareness, Brand equity, Consumer behaviour, Country of brand, Country of manufacture, Iran, Product involvement Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (253kb) ] | Reprints & permissions |
| 17036930 | Intra-category competition, entry probability, and private label share: Evidence from organic food retailing in Australia Lay Peng Tan, Jack Cadeaux (pp. 414 - 432) Keywords: Australia, Entry probability, Inter-format competition, Intra-category, Organic foods, Organic retailing, Private label, Retailing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (122kb) ] | Reprints & permissions |
| 17036931 | Perceived risk and trust as antecedents of online purchasing behavior in the USA gemstone industry Steven D'Alessandro, Antonia Girardi, Leela Tiangsoongnern (pp. 433 - 460) Keywords: Consumer behaviour, Internet marketing, Internet retail, Organizational buying behaviour, Perceived risk, PLS, Trust, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (162kb) ] | Reprints & permissions |
| 17036932 | Wine product involvement and consumers' BYOB behaviour in the South Australian on-premise market Johan Bruwer, Jieshan Huang (pp. 461 - 481) Keywords: Australia, Bring-your-own-bottle, BYOB, Consumer behaviour, Involvement, On-premise, Restaurant, Risk-reduction, Wines Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (222kb) ] | Reprints & permissions |
| 17036933 | Are Indian consumers brand conscious? Insights for global retailers Arpita Mukherjee, Divya Satija, Tanu M. Goyal, Murali K. Mantrala, Shaoming Zou (pp. 482 - 499) Keywords: Brand consciousness, Consumer behaviour, FDI, Global retailers, India, Retail, Retailing Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (458kb) ] | Reprints & permissions |
| 17036934 | Urbanized young Indians: are they goal oriented?: A scale-validation study of the regulatory focus questionnaire in the Indian context Rahul Kumar Sett (pp. 500 - 514) Keywords: Consumer behaviour, Goal orientation, India, Lifestyle consumption, Prevention orientation, Promotion orientation, Regulatory focus, Urbanized young Indian, Yulic Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (101kb) ] | Reprints & permissions |
| 17036935 | 3PLSP scale for co-operative dairies in Indian context Tejas R. Shah, Mahendra Sharma (pp. 515 - 532) Keywords: Co-operative dairies, Distribution management, India, Management strategy, Outsourcing, Third party logistics service providers Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (115kb) ] | Reprints & permissions |
Editorial
| Article Id: | Article Information: |
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| 17036936 | Editorial Ian Phau Abstract | View HTML |
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