Financial PR and straight-talking to employees

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Antidote, The

ISSN: 1363-8483
Merged into: Strategy & Leadership

Online from: 1996

Subject Area: Strategy

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Document Information:
Title:	Financial PR and straight-talking to employees
Author(s):	Gould, B
Citation:	Gould, B, (1998) "Financial PR and straight-talking to employees", Antidote, The, Vol. 3 Iss: 3, pp.33 - 34
Keywords:	Employees, Mergers and acquisitions, Public relations
Article type:	Research Paper
DOI:	10.1108/EUM0000000006472 (Permanent URL)
Publisher:	MCB UP Ltd
Abstract:	Cautions that in any takeover or merger, directors are often so totally preoccupied in the pre-deal period that any plan which they come up with is usually the afterthought of a group of very tired people. States the two most important areas are: employee communications; and financial communications — the former using documentary videos, brochures, team briefings and local media; and the latter to try to help create a climate of opinion in the business press and among analysts.