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Journal cover: Young Consumers: Insight and Ideas for Responsible Marketers

Young Consumers: Insight and Ideas for Responsible Marketers

ISSN: 1747-3616

Online from: 1999

Subject Area: Marketing

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Table of contents:
Volume 9 issue 3

Published: 2008, Start page: p155

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Articles
Article Id: Article Information:
1742582 Spending their way to adulthood: consumption outside the nest
Sarah Penman, Lisa S. McNeill (pp. 155 - 169)
Keywords: Consumer behaviour, Consumption, Lifestyles, Young adults, Youth
Article type: Research paper
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1742583 The role of school in reducing the prevalence of child obesity
Kafia Ayadi (pp. 170 - 178)
Keywords: Obesity, Parents, Schools, Socialization
Article type: Research paper
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1742584 What is the meaning of “price” and “being expensive” for children?
Coralie Damay (pp. 179 - 188)
Keywords: Buying behaviour, Children (age groups), France, Prices, Psychology
Article type: Research paper
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1742585 The tweens market and responses to advertising in Denmark and Hong Kong
Lars P. Andersen, Birgitte Tufle, Jeanette Rasmussen, Kara Chan (pp. 189 - 200)
Keywords: Advertising, Children (age groups), Consumer behaviour, Denmark, Hong Kong, internet
Article type: Research paper
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1742586 Determinants for materialism among adolescents in Singapore
Carrie La Ferle, Kara Chan (pp. 201 - 214)
Keywords: Advertising, Celebrities, Influence, Promotional methods, Singapore, Youth
Article type: Research paper
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1742587 The everyday practices surrounding young people's food consumption
David P. Chitakunye, Pauline Maclaran (pp. 215 - 227)
Keywords: Behaviour, Consumers, Food products, Social behaviour, Young adults
Article type: Research paper
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Legal briefing

Article Id: Article Information:
1742590 Advertising to children in Brazil
Rosangela Delgado
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Key insights

1742589 Key insights
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Executive insight

1742591 The fearless net + teen-consumer equation
Martin Lindstrom
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Editorial

1742588 Editorial
Dr Brian Young
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