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Home > Journal of Research in Interactive Marketing > Table of contents:Volume 5 issue 4
Journal of Research in Interactive Marketing
ISSN: 2040-7122
Previously published as: Direct Marketing: An International Journal
Online from: 2010
Subject Area: Marketing
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Table of contents:
Volume 5 issue 4
Published: 2011, Start page: p244Icon key: 
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| 1959370 | A services perspective for text message coupon customization Todd J. Bacile, Ronald E. Goldsmith (pp. 244 - 257) Keywords: Attitudes, Consumer behaviour, Co-production, Coupons, Intentions, Mobile coupons, Mobile technology, Service customization, SMS, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (92kb) ] | Reprints & permissions |
| 1959433 | Measuring intangible effects of m-coupon campaigns on non-redeemers Syagnik Banerjee, Amit Poddar, Scott Yancey, Danielle McDowell (pp. 258 - 275) Keywords: Consumer behaviour, Coupon redemption, Coupons, Fast foods, Mobile coupons, Mobile marketing, Mobile technology, Non-redeemers, SMS marketing, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (273kb) ] | Reprints & permissions |
| 1959357 | Virtual agents in e-commerce: representational characteristics for seniors Veena Chattaraman, Wi-Suk Kwon, Juan E. Gilbert, Soo In Shim (pp. 276 - 297) Keywords: Aging, Consumer behaviour, E-commerce, Interaction, Internet, Modality, Older consumers, Representation, Virtual agents, Web sites Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (282kb) ] | Reprints & permissions |
| 1959376 | Consumer profiles in reality vs fantasy-based virtual worlds: implications for brand entry Joanna Phillips Melancon (pp. 298 - 312) Keywords: Avatars, Branding, Consumer behaviour, Interactive marketing, User motivation, Virtual environments, Virtual worlds Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (96kb) ] | Reprints & permissions |
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