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Home > Journal of Research in Interactive Marketing > Table of contents:Volume 6 issue 1
Journal of Research in Interactive Marketing
ISSN: 2040-7122
Previously published as: Direct Marketing: An International Journal
Online from: 2010
Subject Area: Marketing
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Table of contents:
Volume 6 issue 1
Published: 2012, Start page: p7Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 17035866 | The effects of visual information in eWOM communication Tom M.Y Lin, Kuan-Yi Lu, Jia-Jhou Wu (pp. 7 - 26) Keywords: Consumer behaviour, Credibility, Electronic word of mouth, eWOM, Experience/search products, Internet, Marketing strategy, Message quality, Product categories, Utilitarian/hedonic products, Visual information communication Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (145kb) ] | Reprints & permissions |
| 17035867 | “I'm here to help”: How companies' microblog responses to consumer problems influence brand perceptions James R. Coyle, Ted Smith, Glenn Platt (pp. 27 - 41) Keywords: Blogs, Brand benevolence, Brand trust, Complaints, Customer relationship management, Microblogs, Online branding, Social CRM, Twitter Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (179kb) ] | Reprints & permissions |
| 17035868 | Cultural values reflected in corporate pages on popular social network sites in China and the United States Wan-Hsiu (Sunny) Tsai, Linjuan Rita Men (pp. 42 - 58) Keywords: China, Cross-cultural comparison, Cultural differences, Marketing communications, Social networking sites, United States of America Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (115kb) ] | Reprints & permissions |
| 17035869 | Online product presentation: the effect of product coordination and a model's face Jungmin Yoo, Minjeong Kim (pp. 59 - 72) Keywords: Advertising, Clothing, Consumer behaviour, Fashion, Online shopping, Product presentation, Web sites Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (106kb) ] | Reprints & permissions |
Editorial
| Article Id: | Article Information: |
|---|---|
| 17035870 | Editorial Debra Zahay Abstract | View HTML |
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