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The Journal of Business & Industrial Marketing provides academics who are teaching marketing and directors and executives of marketing with new ideas concerning business-to-business marketing. That is, how one company or organization markets its goods/services/ideas to another company or organization.
As the field of marketing polarizes to bring specialist understanding to different areas of commercial activity, this timely journal offers lively, often controversial analysis and comment on key issues affecting the sector. The journal's launch in 1986 actually precipitated a greater understanding of the ways in which business and industrial marketing works, and today it is internationally regarded as a leading publication in its field.
The journal's emphasis on insistence of proof is one of the cornerstones of its success and its reputation. Contributors to the journal must not only present new theories or research, but also back them up with research. In the process, many myths are exploded, philosophies reinvented and the scene set for topical debate on critical issues such as marketing through recession, marketing in a global or European arena, strategies for increasing marketshare, finding new markets and developing new products.
The Journal of Business and Industrial Marketing has transferred to the Scholar One Manuscript Central online submission system. Please do not submit new papers via the old JADE system. For details on how to submit using Manuscript Central please see the author guidelines.
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Journal of Business & Industrial Marketing is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email firstname.lastname@example.org or visit the Emerald Marketing eJournals Collection page.
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* 2011 Journal Citation Reports® (Thomson Reuters, 2012)